SAP was planning an innovative new product that will help connect the world, SAP Business Network. They needed a partner to help bring their vision to life.
We created a campaign strategy, visual identity, and announcement collateral that brought the business network to life.
To generate excitement and build awareness of the SAP Business Network we created a vision video. Using the idea of a jazz band, we tie parallels to illustrate that the network is greater than the sum of its parts. Each part of the Business Network can function on its own, but when all of these siloed systems come together, they create something bigger than themselves. All of these systems are in tune with each other, and that increases the speed at which business can be done.
We created a dynamic system meant to be built upon. We used simple elements (lines and circles) to create more complex artwork. The artwork itself is a nod to data visualization.
