When it comes to event coverage, real-time content has it’s limitations. But we wouldn’t let time constraints stop us from creating amazing sh*t at iHeartRadio Music Festival. In only 48 hours we managed to produce multiple pieces of high-quality content, while redefining and exceeding expectations. We produced an original song and created unique, interactive influencer posts—all brought to life by our creative wrapper, Hit Shuffle.
We produced a custom music track that was made from all the sounds at the iHeart Radio Music Festival. We then cut it to footage from the weekend, and got it live within 48 hours.
iHeartRadio Music Festival is all about celebrating diverse tastes in music. We brought this to life using T-Mobile’s Ferris wheel centerpiece at the festival.
We created energetic wrap-up videos that were shot, edited, and posted each night of the festival.