![S7_hero_v2.png](https://images.squarespace-cdn.com/content/v1/5744bac42fe131f8fb1685f2/1552865521975-SA2WCKATWZ6HT7M39NJH/S7_hero_v2.png)
Just Add 7
We set out to change perception and make 7 Crown a “brand for me” among a new generation. Staying true to the brand’s classic heritage, we developed a new communications strategy and visual identity inspired by the liquid’s ability to easily mix with just about anything and the mystical properties of the most powerful number in the universe… 7
Just Add 7 was born. A platform that has re-shaped the visual identity and on-trade communications around the brand and one that is just getting started.
![S7_hero_v1.png](https://images.squarespace-cdn.com/content/v1/5744bac42fe131f8fb1685f2/1505350150128-G2OZBNNKUQ2GMTTQWP4D/S7_hero_v1.png)
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![S7_RECIPE-1.png](https://images.squarespace-cdn.com/content/v1/5744bac42fe131f8fb1685f2/1505350153550-Y9BP3KUH1SZXD0VDLPIK/S7_RECIPE-1.png)
![S7_hero.png](https://images.squarespace-cdn.com/content/v1/5744bac42fe131f8fb1685f2/1505350152948-PRUI8USG0QOHCXP1F80M/S7_hero.png)
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